Spicy Rentals, locally known as SPICY, is Hakuba Valley’s longest-running ski and snowboard hire shop, established in 1984. With four convenient outlets—Wadano, Iwatake Gondola, Happo Lounge, and the newly upgraded Echoland store—it offers valley‑wide gear pickup, swap, and return flexibility.

 

The Echoland location spans two floors: the ground level features rental-ready skis and snowboards, while the upper floor functions as a vibrant retail and pop-up space—with backcountry gear, action cameras, and seasonal accessories. Across all stores, customers benefit from bilingual, experienced staff, competitive pricing, tuning and wax services, and the option to swap equipment anytime (usually for a small fee).

 

Thanks to its extensive valley coverage and strong reputation for service and value, Spicy Rentals is a top-tier choice for ski and snowboard gear in Hakuba.